writing equals emotion

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Recently, I’ve become more fascinated by writing than I may have ever been in my life…maybe I should say “communications” which includes writing as well.  The quote below caught my mind and the related picture caught my eye.

This heart is yours

From this article:

“Everyone ultimately buys for emotional reasons and then makes every attempt to justify it with logic. It’s simple…

Everyone wants to be right. No one likes being wrong, or being perceived as being wrong.

If you want to accomplish this feat you must appeal to emotions. Fear, greed, anger, flattery, exclusiveness, salvation, lust, desire for love.”

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