interesting issue for google

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max 2007-06-01 00-41-05-46

Google Chief Executive Eric Schmidt, in a brief interview, said the radio effort failed because Google never came up with a good way to measure listener response. On the Web, he explained, Google can charge advertisers based on performance — that is, how many times users click on an ad.

“With an enormous data corpus, our computers can do the math really well,” he said. “But in the audio ...

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oh…yet another good marketing quote

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
– Peter Drucker

James, I think your cover's blown!

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good quotes for marketers

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Bonsai Moon
– One needs to be slow to form convictions, but once formed they must be defended against the heaviest odds. – MG
– You must be the change you want to see in the world. – MG
– I think it would be a good idea. – MG
– Though we have heard of stupid haste in war, cleverness has never been seen associated with long delays. – ST
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