interesting issue for google

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max 2007-06-01 00-41-05-46

Google Chief Executive Eric Schmidt, in a brief interview, said the radio effort failed because Google never came up with a good way to measure listener response. On the Web, he explained, Google can charge advertisers based on performance — that is, how many times users click on an ad.

“With an enormous data corpus, our computers can do the math really well,” he said. “But in the audio case, there wasn’t a good signal back to us about which ads performed.”

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