A CMO, an Entrepreneur, and an Industrial Designer Walk into a Bar

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A CMO, an entrepreneur, and an industrial designer walk into a bar…

  • The CMO sits down and says to the bartender, “I’ll have a local craft beer. Our team needs new ideas for things we are capable of delivering to our customers.”
  • The entrepreneur sits down and says to the bartender, “I’ll have a martini, shaken not stirred. I just sold this idea and need to go figure out how to deliver it to my customers.”
  • The industrial designer sits down and says to the bartender, “I’ll have ...
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In Response to Digital Factories: A Dialogue with Eric M. Schneider

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An accomplished digital marketer and friend of mine, Eric Schneider, started this dialogue and article on ZDNet with Paul Greenberg (Social CRM).

The title is “Check out the Digital Factory: Forging engagement through strategy, data, and interaction” and is a guest post that Paul introduces.

While I don’t plan to get into to much detail on my own blog, I wanted to capture the initial thoughts here (mainly for myself).

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Eric – Per your request…here are ...

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