A CMO, an entrepreneur, and an industrial designer walk into a bar…

• The CMO sits down and says to the bartender, “I’ll have a local craft beer. Our team needs new ideas for things we are capable of delivering to our customers.”
• The entrepreneur sits down and says to the bartender, “I’ll have a martini, shaken not stirred. I just sold this idea and need to go figure out how to deliver it to my customers.”
• The industrial designer sits down and says to the bartender, “I’ll have ...