Brain Science and Visuals

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While looking for a new image for a post, I ran across this friendly reminder :)…

One of my favorite books on this subject, Neuro Web Design by Susan Weinschenk, details the story of a kitchen remodeling company trying to make a good ad. The company had no shortage of great photos to showcase the amazing work it had done in the past, but the ads still weren’t succeeding like company leaders wanted.With the help of Weinschenk’s research, the company decided to stage one of its kitchen photos in an environment that included a young, attractive couple in bathrobes cooking up a post-sex snack together. The ad became an instant success. The attractive couple grabbed the attention of the primitive brain, and the entire visual moved viewers to desire that kitchen experience.

Source: 6 Scientific Strategies to Improve Your Content With Visuals | Convince and Convert: Social Media Strategy and Content Marketing Strategy #SpreadThis

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