2016’s Theme – The Year of Potential

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Yep, so, this popped out of my head yesterday, which I posted on 365daysofthankfulness, a site I started about 5 years ago.

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This morning, I want to share one craze-mazing thing that I have learned from posting to this thankfulness page for 5 years.

It is truly amazing what happens after just one year of doing this…and anyone has the potential to do it.

If I end up turning this into a series, I guess this is part one :). It’s about a ...

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Marketing Ops – Great Campaign Structure Advice and My 2000 Millicents

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When I led marketing operations and analytics at Siebel, drove the implementation at Oracle, and was a product marketing guy at Unica, one of the most critical elements of measuring marketing ROI was campaign structure. Since I’ve spent the last three years writing about big data and data science at Pivotal.io, I see even more reason why quality and granular attribution in this area becomes critical. I hope to make a bit of a series on this topic. For now, I’ll keep it high ...

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