By 2025, 90% of Ads are Programmatic

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“#5: 90% of all advertising will flow programmatically within a decade. Over the last several years, we’ve all witnessed a meteoric rise of programmatic mobile and video. TV will follow suit within the next few years. The millions of smart TV units flying off store shelves, and the increase in digital content consumption, will accelerate the shift towards programmatic. In fact, I predict that within the next decade, 90% of all advertising dollars will flow through a programmatic channel that’s ...

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Programmatic Ad Tech: SSPs, DSPs, DMPs, RTBs

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 “The SSPs will hide the complexity from publishers and the DSPs will do the same for advertisers.

Trading desks will deliver the single point of contact experience for those who need it and first and third party data will be managed by DMPs. Analytics and optimization will be available at every node to help with ROI.

  
In short, with such an infrastructure brands can concentrate on the message they wish to deliver and who they wish to ...

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The Programmatic Advertising Future

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“DSPs, SSPs, DMPs, ad exchanges and ad servers are all components of the programmatic technology “stack” – and these technology platforms iterate rapidly with new features of increasing sophistication.”
Note: Source for this text is at the bottom of this post. 

  
“Real-time bidding sounds high-tech but straightforward. When a consumer visits a website, his browser communicates with an ad server. The server sends a message to an exchange to provide data about that user, such as ...

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Pew Survey on Robots and Jobs, My Pic Selection

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Source

Pew referenced a 2013 study by researchers at Oxford University that found that as many as 47 percent of jobs in this country are at risk of being taken over by computers.

  

Pew referenced a 2013 study by researchers at Oxford University that found that as many as 47 percent of jobs in this country are at risk of being taken over by computers.
  

  
The survey found that, rather than fretting ...

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