Marketing Ops – Great Campaign Structure Advice and My 2000 Millicents

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When I led marketing operations and analytics at Siebel, drove the implementation at Oracle, and was a product marketing guy at Unica, one of the most critical elements of measuring marketing ROI was campaign structure. Since I’ve spent the last three years writing about big data and data science at Pivotal.io, I see even more reason why quality and granular attribution in this area becomes critical. I hope to make a bit of a series on this topic. For now, I’ll keep it high ...

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Wow FB really is doing a great job making the mobile app more and more engaging. Little design nuances r making a big difference!

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From @adambloom

Wow FB really is doing a great job making the mobile app more and more engaging. Little design nuances r making a big difference! #BlogThis

http://twitter.com/adambloom/status/670789898601828352

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It’s Officially Time to Freak Out if Your Mobile Shopping Site Sucks

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Interesting Black Friday research…

Visits from mobile phones comprised 52 percent of total traffic on shopping sites and apps on Thanksgiving, according to ChannelAdvisor, an e-commerce software company that helps merchants sell on big marketplaces like Amazon and eBay. The company said that 37 percent of all online Thanksgiving orders were made on smartphones, up 131 percent from last year’s 16 percent figure.

Why is there still a gap between visits and orders? People are still finding it too tough to complete ...

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Minimum Excellent Delivery: Why it’s Better than Minimum Viable Product or ROI

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What is minimum excellent delivery (MED), and how is it different than a minimum viable product (MVP)? What about ROI? Where does that fit?

The purpose of this article is to answer these questions and offer a compendium of relevant resources and links, ultimately a) letting my brain run free, explore, and apply agile concepts in my current work streams and b) hopefully, in the process, proposing a way to expand the value of the minimum viable ...

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21 Diagrams that Define the Data Science Process

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There are many situations where people need to describe the data science process.

Much like my previous post, these 21 diagrams are curated from multiple sources. Collectively, thy provide a solid, visual representation of the data science process.

Considering these processes need to scale over time, this visual exploration begins “the industrial designer’s method” of exploration for innovative thinking.


      

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12 Diagrams that Defne Data Science

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Given the fact that these 12 diagrams (with one duplicate) explain or define data science and come from multiple sources, they do a great job collectively defining the discipline in pictures.

As someone who does product and content marketing for a few companies in the data science space, there is often some education or level-setting required to ensure people understand what data science is, why data science is unique, and what data science can do.


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Perspectives on Life!

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Learn a lesson from your dog – no matter what life throws at you, kick some grass over that shit and move on!

 

 

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Phrases, Idioms, Sayings: You Can Lead a Horse…

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There is an old adage about leading a horse to water, but not being able to make the horse drink.

For some reason, this saying has stuck with me. For several years, it kept coming up. The explorer in me kept asking, “Why and why not?” So, I finally added a part to make it work, to make it complete. After using it in conversation dozens of times, I have not run across anyone who heard the add-on before. So, there ...

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Comparisons between Brain Science and Computer Science

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For the past three or four years, I have had strong fascination between brain science and computer science.

Roughly half my work time is spent writing about the significance of the largest and most current technology shifts in the world – big data, PaaS, open source, data science, mobile, social, local, agile methods, and distributed computing. Over 2-3 years, I’ve contributed to somewhere around 200 articles in the space for one of the most innovative “start-up” companies on the planet ...

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Lesson 9 – Context is Key

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Context is key for learning. You cannot truly learn by listening or watching or reading, you must do it to understand. The teacher also cannot fully teach unless you practice.

Describe an orange to me and assume I don’t know what the color orange is or what a fruit is or what a circle is.

Have five blind people describe an elephant after touching different parts.

An attack can be defended with a very restful block. Almost no energy is required if you ...

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Ving Tsun Lesson 7 and 8

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Practicing the form is about repetition, getting the muscles to do what you want, stretching the tendons, maintaining a focus on the centerline for efficiency, keeping proper balance in the stance, learning to deal with many things at once, and learning a feedback loop.

Exercises for punches and blocks focus on blocks first. These start off working to get the brain and eyes and hands to coordinate better. They turn into a mechanism for feeling. Using your antenna of touch over ...

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Saturday’s lesson? Precision and Efficiency

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On Sat am, I had my second class in wing chun. Lots of repetition on throwing punches, blocking, then both at the same time. The key lesson I took away? Precision is required for efficiency. Very interesting to train the brain on block, block, block/throw. Probably blocking one punch every 2 seconds. Really cool, really hard on the neurons more than the body.

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