Marketing Ops – Great Campaign Structure Advice and My 2000 Millicents

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When I led marketing operations and analytics at Siebel, drove the implementation at Oracle, and was a product marketing guy at Unica, one of the most critical elements of measuring marketing ROI was campaign structure. Since I’ve spent the last three years writing about big data and data science at Pivotal.io, I see even more reason why quality and granular attribution in this area becomes critical. I hope to make a bit of a series on this topic. For now, I’ll keep it high ...

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Innovation Outposts and The Evolution of Corporate R&D

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This is quite the interesting trend in R&D, and I wonder if companies will currently take it as far as the corporate skunkworks of decades past.

If you haven’t read about the economist behind this research, it is worth reading.

Read more to see a few of the key graphics and diagrams – very powerful stuff.

Source: Innovation Outposts and The Evolution of Corporate R&D

Given the uptick in Star Wars awareness, this is quite timely and fun too! #ATAT #Art #LotsOfFun #Culture

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From @adambloom

Given the uptick in Star Wars awareness, this is quite timely and fun too! #ATAT #Art #LotsOfFun #Culture #BlogThis https://t.co/6INK8NBSsx

http://twitter.com/adambloom/status/670656201923928064

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Perspectives on Life!

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Learn a lesson from your dog – no matter what life throws at you, kick some grass over that shit and move on!

 

 

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In Response to Digital Factories: A Dialogue with Eric M. Schneider

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An accomplished digital marketer and friend of mine, Eric Schneider, started this dialogue and article on ZDNet with Paul Greenberg (Social CRM).

The title is “Check out the Digital Factory: Forging engagement through strategy, data, and interaction” and is a guest post that Paul introduces.

While I don’t plan to get into to much detail on my own blog, I wanted to capture the initial thoughts here (mainly for myself).

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Eric – Per your request…here are ...

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Phrases, Idioms, Sayings: You Can Lead a Horse…

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There is an old adage about leading a horse to water, but not being able to make the horse drink.

For some reason, this saying has stuck with me. For several years, it kept coming up. The explorer in me kept asking, “Why and why not?” So, I finally added a part to make it work, to make it complete. After using it in conversation dozens of times, I have not run across anyone who heard the add-on before. So, there ...

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Comparisons between Brain Science and Computer Science

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For the past three or four years, I have had strong fascination between brain science and computer science.

Roughly half my work time is spent writing about the significance of the largest and most current technology shifts in the world – big data, PaaS, open source, data science, mobile, social, local, agile methods, and distributed computing. Over 2-3 years, I’ve contributed to somewhere around 200 articles in the space for one of the most innovative “start-up” companies on the planet ...

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The Definition of a Customer by Gandhi

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Gandhi_South-Africa“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by ...

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Saturday’s lesson? Precision and Efficiency

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On Sat am, I had my second class in wing chun. Lots of repetition on throwing punches, blocking, then both at the same time. The key lesson I took away? Precision is required for efficiency. Very interesting to train the brain on block, block, block/throw. Probably blocking one punch every 2 seconds. Really cool, really hard on the neurons more than the body.

20140609-090545.jpg

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happy independence day to my family and friends

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Independence has been a significant theme for me this year in many ways.  So, I wanted to share a wish for all of you on Independence day…July 4, 2010.

More than anything, I wish you “mindful independence.” I wish you choose to pursue life, liberty, and happiness with vigor and resilience and patience…that this pursuit is your way of being.   Cliche? Yes, of course.   But think again…there is a reason people say, “think outside the box.”  It ...
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chop wood, carry water

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When life throws challenges at you…just keep going.  Keep opening doors and walking through them.  Keep your balance of positive in the face of difficulty and negative.

That is how businesses launch and ideas come to be introduced to the marketplace.

Betalkaboutable is a brand I came up with some time ago…and now the “business” (really just me right now ;-)) has actually launched.  It’s a milestone in my life…and I am very thankful.  Special ...

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a story i am proud to share

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If you haven’t been exposed to it, this was an inspiring event in my life.  I have been fortunate to share it with a few folks who appreciated it.  Just search “zen surfing benjamin bloom” and it will show up. (Actually, it doesn’t any more, so here is a link http://www.benjaminbloom.net/zenandtheartofsurfingandworking.htm)

Afternoon thundershowers
Creative Commons License ...

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behavioral systems

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Further below is a really interesting and insightful thought about “neuro-linguistic programming” from this site about psychology and business.

While this applies in many contexts, I think the most profound is the overall human relationship context and how people interact in general. A great manager I met from Microsoft once put it this way, “people don’t remember what you said, but they remember how they felt.” NLP reinforces how important this is in human dynamics.

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