Programmatic Ad Tech: SSPs, DSPs, DMPs, RTBs

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 “The SSPs will hide the complexity from publishers and the DSPs will do the same for advertisers.

Trading desks will deliver the single point of contact experience for those who need it and first and third party data will be managed by DMPs. Analytics and optimization will be available at every node to help with ROI.

  
In short, with such an infrastructure brands can concentrate on the message they wish to deliver and who they wish to ...

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Innovation Outposts and The Evolution of Corporate R&D

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This is quite the interesting trend in R&D, and I wonder if companies will currently take it as far as the corporate skunkworks of decades past.

If you haven’t read about the economist behind this research, it is worth reading.

Read more to see a few of the key graphics and diagrams – very powerful stuff.

Source: Innovation Outposts and The Evolution of Corporate R&D

Wow FB really is doing a great job making the mobile app more and more engaging. Little design nuances r making a big difference!

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From @adambloom

Wow FB really is doing a great job making the mobile app more and more engaging. Little design nuances r making a big difference! #BlogThis

http://twitter.com/adambloom/status/670789898601828352

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Given the uptick in Star Wars awareness, this is quite timely and fun too! #ATAT #Art #LotsOfFun #Culture

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From @adambloom

Given the uptick in Star Wars awareness, this is quite timely and fun too! #ATAT #Art #LotsOfFun #Culture #BlogThis https://t.co/6INK8NBSsx

http://twitter.com/adambloom/status/670656201923928064

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Wow – There are Quite a Few Unicorns – VC, Angel Investing, Startups – Do these valuations make economic sense? :)

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Not that too many people care, but I think they do, mostly :). I mean, when you look at the fact that there is a fundamental economic shift happening.Information is becoming more valuable than tangible assets, products, services, and even money (to a certain extent).

“There are currently 141 unicorn companies globally. Recently, Mark Suster and the team at Upfront Ventures published their Venture Outlook 2016 report, which highlighted the insane pace at which billion-dollar companies are being created. With this in mind, ...

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Minimum Excellent Delivery: Why it’s Better than Minimum Viable Product or ROI

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What is minimum excellent delivery (MED), and how is it different than a minimum viable product (MVP)? What about ROI? Where does that fit?

The purpose of this article is to answer these questions and offer a compendium of relevant resources and links, ultimately a) letting my brain run free, explore, and apply agile concepts in my current work streams and b) hopefully, in the process, proposing a way to expand the value of the minimum viable ...

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21 Diagrams that Define the Data Science Process

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There are many situations where people need to describe the data science process.

Much like my previous post, these 21 diagrams are curated from multiple sources. Collectively, thy provide a solid, visual representation of the data science process.

Considering these processes need to scale over time, this visual exploration begins “the industrial designer’s method” of exploration for innovative thinking.


      

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12 Diagrams that Defne Data Science

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Given the fact that these 12 diagrams (with one duplicate) explain or define data science and come from multiple sources, they do a great job collectively defining the discipline in pictures.

As someone who does product and content marketing for a few companies in the data science space, there is often some education or level-setting required to ensure people understand what data science is, why data science is unique, and what data science can do.


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Presentations vs Acting and Theater for Inbound Marketing, Content Marketing, and Marketing Operations

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When creating content, when do we reach “good enough” versus putting in the extra time to make it great?

Many moons ago, I was working on a presentation for an event and would also be distributed online. Upon reaching a milestone, I had to sit back and wonder about our goal…what was the most effective way to get there…the optimal way? Was the output and preparation A++? Should it be? Of course, perfectionism is in my nature and probably a personality flaw. They say perfectionists are obsessive. ...

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Serious Lesson in Safety, Patience, Behavior, and More…LOL

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This is a serious life lesson…gotta go back and write about this one in depth…hahaha…

Este gato es believee es un león. Increíble lo que hace a este cocodrilo.

This cat is believes it is a lion . Amazing what it does to this crocodile.

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A CMO, an Entrepreneur, and an Industrial Designer Walk into a Bar

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A CMO, an entrepreneur, and an industrial designer walk into a bar…

  • The CMO sits down and says to the bartender, “I’ll have a local craft beer. Our team needs new ideas for things we are capable of delivering to our customers.”
  • The entrepreneur sits down and says to the bartender, “I’ll have a martini, shaken not stirred. I just sold this idea and need to go figure out how to deliver it to my customers.”
  • The industrial designer sits down and says to the bartender, “I’ll have ...
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Perspectives on Life!

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Learn a lesson from your dog – no matter what life throws at you, kick some grass over that shit and move on!

 

 

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In Response to Digital Factories: A Dialogue with Eric M. Schneider

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An accomplished digital marketer and friend of mine, Eric Schneider, started this dialogue and article on ZDNet with Paul Greenberg (Social CRM).

The title is “Check out the Digital Factory: Forging engagement through strategy, data, and interaction” and is a guest post that Paul introduces.

While I don’t plan to get into to much detail on my own blog, I wanted to capture the initial thoughts here (mainly for myself).

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Eric – Per your request…here are ...

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