By 2025, 90% of Ads are Programmatic

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“#5: 90% of all advertising will flow programmatically within a decade. Over the last several years, we’ve all witnessed a meteoric rise of programmatic mobile and video. TV will follow suit within the next few years. The millions of smart TV units flying off store shelves, and the increase in digital content consumption, will accelerate the shift towards programmatic. In fact, I predict that within the next decade, 90% of all advertising dollars will flow through a programmatic channel that’s ...

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