Product/market fit as a step in between Customer Validation (step #2) & Customer Creation (step #3)

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From @adambloom

“Product/market fit as a step in between Customer Validation (step #2) & Customer Creation (step #3)” https://t.co/Jj8sgGu3l0 #BlogThis

http://twitter.com/adambloom/status/690015707191496704

Innovation Outposts and The Evolution of Corporate R&D

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This is quite the interesting trend in R&D, and I wonder if companies will currently take it as far as the corporate skunkworks of decades past.

If you haven’t read about the economist behind this research, it is worth reading.

Read more to see a few of the key graphics and diagrams – very powerful stuff.

Source: Innovation Outposts and The Evolution of Corporate R&D

Minimum Excellent Delivery: Why it’s Better than Minimum Viable Product or ROI

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What is minimum excellent delivery (MED), and how is it different than a minimum viable product (MVP)? What about ROI? Where does that fit?

The purpose of this article is to answer these questions and offer a compendium of relevant resources and links, ultimately a) letting my brain run free, explore, and apply agile concepts in my current work streams and b) hopefully, in the process, proposing a way to expand the value of the minimum viable ...

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oh…yet another good marketing quote

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
– Peter Drucker

James, I think your cover's blown!

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