quote: you can lead

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I am gonna take credit for the third part of this quote…I keep using it…it sticks…so…

You can lead a horse to water, but you can’t make him/her drink…however, you can make the horse thirsty.

Think about it ;-).

p.s. I don’t claim this “add-on quote” without hesitation, but I’ve used it with about 20 people who had never heard it before…so, why not? ;-)

Horse ... nice day for a swim

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oh…yet another good marketing quote

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
– Peter Drucker

James, I think your cover's blown!

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