The Definition of a Customer by Gandhi

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Gandhi_South-Africa“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by ...

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quote: you can lead

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I am gonna take credit for the third part of this quote…I keep using it…it sticks…so…

You can lead a horse to water, but you can’t make him/her drink…however, you can make the horse thirsty.

Think about it ;-).

p.s. I don’t claim this “add-on quote” without hesitation, but I’ve used it with about 20 people who had never heard it before…so, why not? ;-)

Horse ... nice day for a swim

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oh…yet another good marketing quote

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
– Peter Drucker

James, I think your cover's blown!

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