Programmatic Ad Tech: SSPs, DSPs, DMPs, RTBs

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 “The SSPs will hide the complexity from publishers and the DSPs will do the same for advertisers.

Trading desks will deliver the single point of contact experience for those who need it and first and third party data will be managed by DMPs. Analytics and optimization will be available at every node to help with ROI.

In short, with such an infrastructure brands can concentrate on the message they wish to deliver and who they wish to ...

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