Marketing Ops – Great Campaign Structure Advice and My 2000 Millicents

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When I led marketing operations and analytics at Siebel, drove the implementation at Oracle, and was a product marketing guy at Unica, one of the most critical elements of measuring marketing ROI was campaign structure. Since I’ve spent the last three years writing about big data and data science at Pivotal.io, I see even more reason why quality and granular attribution in this area becomes critical. I hope to make a bit of a series on this topic. For now, I’ll keep it high ...

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Great Resource on Writing: Pyramid Principle

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The principles in this book, summed here by @ameet are really great.
https://medium.com/lessons-from-mckinsey/f0885dd3c5c7
H Khufu pyramid in Egypt
It comes down to three simple things that are very hard to do sometimes because writing has so many variables.
1. Begin with the answer.
2. Appropriately group and summarize the supporting points.
3. Apply ...

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